Sinead Desmond

Putting My MoMe Cards to the Test on TV3

When I was contacted by one of the lovely researchers at TV3 to appear on their Boost My Business section of Ireland AM, I was excited about the opportunity but also very scared at the thoughts of appearing on live TV! Television was something I had never done - I was comfortable sitting in front of a computer screen but it was a first for me appearing on national television and the fact that it was going to be live - yes LIVE!!! - would normally have only added to my anxiety if I had allowed it to! 

After running my own design agency for almost 2 decades, I had done many presentations to clients but since I developed tinnitus I struggled a bit with these until I started meditating. So while I was getting back on track meeting clients and presenting my designs, being on television was another kettle-of-fish! I firmly believe that being mindful about the upcoming appearance really helped how I felt about it. I also had my daughters confirmation on the friday previous so that was a welcomed distraction as I said to myself "I won't think about it until after the confirmation" and that's exactly what happened - it didn't enter my head from that initial call from TV3 until the Sunday before my appearance. 

On the journey up to Dublin that morning at 6am, apart from doing my make-up followed by a 10 minute meditation and chatting to my ever supportive husband, I decided to use my MoMe Cards to flick through. I shuffled them around a bit and it's funny as the one card that kept coming up was "Inhale, Exhale, that's how you'll get through it". I joked about it with my husband a bit but I can honestly say it helped me breathe and forget about the cameras and the fact that it was going to be live and just relax about the whole experience.

I shuffled them around a bit and it’s funny as the one card that kept coming up was “Inhale, Exhale, that’s how you’ll get through it”.

When we arrived at TV3 everyone there were so welcoming. I initially felt at ease - still a bit nervous - but definitely not anxious like I would have been in the past. I realise 100% that as we get older, age definitely helps us deal with situations like this, but without a doubt I know that mindfulness and meditation helped me breathe and relax in a situation that in the past I would have worked myself up into a tizzy over!

Behind the scenes getting ready for my first live tv appearance and remembering to Breathe!!


It's a wrap! Such a lovely experience with all the Ireland AM team!

It's a wrap! Such a lovely experience with all the Ireland AM team!

Meeting Alan Hughes and below with the lovely Sinéad Desmond who was an absolute pleasure to meet!

Meeting Alan Hughes and below with the lovely Sinéad Desmond who was an absolute pleasure to meet!

We didn't have long to get set up as obviously everything on Live TV happens so quickly - but again - that was probably a good thing! I got the chance to have a quick chat with the really lovely Sinéad Desmond, but after Mark Cagney introduced himself to us it was time to go live! Even though there was no time for a run-through and have a chat about what questions we would be asked, Mark made everyone feel at ease. He was a complete gentleman and even noticed how I was using my cards to help me breathe! So, along with listening to my breath and not my tinnitus ringing loudly, and focusing on what Mark was asking me and not the cameras - I ended up really enjoying the experience in that moment so it was all over before I knew it! 

After we wrapped up everyone was so lovely. I got to have another chat with Sinéad Desmond - who was so friendly and approachable - and so genuine! It really was such a lovely experience and one that I am very grateful to the team at Ireland AM and TV3 for. I received such fantastic feedback from family and friends after the appearance and it also proved to be a great way of boosting a little business that ironically never ever set out as one! Thank you TV3!